The new iOS update contains new privacy settings that allow users to opt out of tracking
4/5/2021–|Last updated: 4/5/202112:06 PM (Mecca)
The American company Facebook (Facebook) continues its campaign against the privacy updates launched by its citizen Apple (Apple) through the latest release of the iPhone operating system, “iOS 14” (iOS 14), as it added a notice within the Facebook application for the “iOS” system informing Users that the information it collects from other applications and websites can “help keep the Facebook service free.”
Technology researcher Ashkan Soltani first pointed out the new pop-up notifications on Saturday, but a Facebook spokesperson directed The Verge to a blog post earlier last week detailing the update.
The company refers to the notifications as “illustrative screens,” and has said it has provided “more details about how the data is used for personalized ads,” according to a blogger, Dan Levy, Facebook’s vice president for advertising and business products.
The post says, “This version of iOS requires us to ask permission to track some data from these devices to improve your ads. Learn how to restrict the use of this information if you haven’t turned on this device’s setup.”
He added, “We use the information received about your activity from other applications and websites in order to display more personalized ads to you, help keep Facebook free and support companies that rely on ads to reach their customers.”
One of the new subscription requirements for developers in the latest versions of iOS 14 is requiring them to obtain explicit consent from device owners to allow the advertiser identifier known as IDFA to be shared and collected across apps.
“Help keep Facebook free of charge” pic.twitter.com/mOB9WJpz9A
— ashkan soltani (@ashk4n) April 30, 2021
Under Apple’s new policy, application developers will still be able to use other information that the user provides for the targeted ad, even if the user chooses not to allow the app to track it, but this information cannot be shared with another ad-tracking company.
If developers try to circumvent subscription requirements, or try to replace IDFA with another piece of identifying information such as an email address, this app will be deemed to be in violation of the subscription requirements. The rules also apply to Apple’s own apps.
Facebook has been a vocal critic of Apple’s privacy updates, arguing that privacy changes could harm small businesses that may rely on the Facebook ad network to reach customers.
In statements to the press and newspaper ads, Facebook said that Apple is encouraging new business models for applications by relying less on ads and more on subscriptions, which could give Apple an opportunity to strengthen its position in the market.
However, Facebook CEO Mark Zuckerberg did not rule out a paid version of Facebook when he testified before Congress in 2018.
Zuckerberg mentioned Apple while discussing Facebook’s profits for the month of January, citing Apple as one of his company’s biggest competitors.
“Apple has every incentive to use its dominant position on the platform to interfere in how our applications and other applications work, which they do regularly to prefer their own applications,” he said, stressing that “upcoming changes in the operating system (iOS) will affect the growth of millions of companies around the world.” .