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“Bottles that smell home” … air for sale to relieve nostalgia

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If you do not resist your longing for your homeland due to your inability to travel, then there are “bottles bearing the scent of the homeland”, as a British company called “My Bagge” took advantage of travel restrictions imposed by the global health situation due to the spread of the Corona virus, and collected air from different countries Around the world and sold in bottles to expats residing in Britain.

Mybaggage’s website aims to reduce the feeling of homesickness among expatriates, in light of the difficulty or difficulty of travel at the present time.

The company currently sells bottles of “original air” from England, Scotland, Wales and Northern Ireland, and aims to expand its production to the rest of the world.

The value of a 500-ml bottle is 25 pounds ($ 33.45).

According to the British newspaper “Daily Mail”, “fresh air” bottles are marketed as the perfect gift for homesick Brits who live abroad during the holidays.

“The requests are not only coming from outside the country, but also from within,” the company said. “It had received a request from a man from Wales who wanted an air sample from the mountainous region of Snowdonia in northwest Wales.”

The team that created this idea said that it is based on scientific research linking the sense of smell in humans with emotional memories, and by allowing customers to take a deep breath of their home air, this helps them settle into their new life, according to the newspaper.

The vast majority of orders come from those who buy the bottles as gifts for friends or family who live abroad.




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