Home / news / Despite the decline in his results this season … Money is pouring into Juventus’ treasury

Despite the decline in his results this season … Money is pouring into Juventus’ treasury

The Italian soccer club Juventus announced, on Tuesday evening, that it has extended its cooperation with car manufacturer Jeep by signing a new and profitable sponsorship contract that will last until mid-2024.

“This agreement stems from the mutual satisfaction of the successful partnership between Juventus and Jeep since the 2013/2012 sports season,” Juventus said in a statement.

The statement indicated that the contract, signed with the parent company, Fiat Chrysler Automobiles, would bring 45 million euros to Juventus in one season, “along with variables related to sports results.”

This comes two years after the club extended its agreement with adidas, a manufacturer of sportswear and equipment, until mid-2027, with a total value of at least 408 million euros.




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