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Nestle axes low sugar chocolate due to weak sales

Nestle axes low sugar chocolate due to weak sales

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9 comments

  1. Of course the sales were weak.

    Everywhere you turn you can find an ad for Milo, usually portraying young athletes.

    But who ever heard of “Milkybar Wowsomes”?

  2. 75% of the sugar of a regular candy bar is not “low sugar.”

  3. I guess nestle (and Hershey) already have to much of a reputation of being cheap children’s candy, especially when they heavily cut back on using chocolate in their chocolate. They should have marketed the product under a more independently labeled spin off brand like they do other lines like Cailler.

  4. Maybe its time we axe Nestle!

  5. I don’t think people who buy chocolate care that it has sugar.

    This is the first time I had seen anything about low sugar chocolate, but it sounds low calorie in the same way that an upsized jumbo meal with a diet coke is low calorie.

  6. This is the best tl;dr I could make, [original](https://www.bbc.co.uk/news/business-51439407) reduced by 72%. (I’m a bot)
    *****
    > The bars used what Nestle described as "Hollow" sugar crystals to cut the amount of sugar by almost a third.

    > Nestle's Milkybar Wowsomes was the first product to use technology developed by the company that creates sugar with a more porous structure, which it likened to hollowing out the sugar crystals.

    > "At the time of the launch Stefano Agostini, Nestle's chief executive for UK and Ireland, said:"A new product like Milkybar Wowsomes introduces greater choice and allows parents to treat their children with chocolate that tastes great but has less sugar.

    *****
    [**Extended Summary**](http://np.reddit.com/r/autotldr/comments/f35gyd/nestle_axes_low_sugar_chocolate_due_to_weak_sales/) | [FAQ](http://np.reddit.com/r/autotldr/comments/31b9fm/faq_autotldr_bot/ “Version 2.02, ~467919 tl;drs so far.”) | [Feedback](http://np.reddit.com/message/compose?to=%23autotldr “PM’s and comments are monitored, constructive feedback is welcome.”) | *Top* *keywords*: **sugar**^#1 **Nestle**^#2 **product**^#3 **new**^#4 **low-sugar**^#5

  7. Half of there products aren’t real anyway

  8. They shouldn’t have sold Butterfinger to Ferrero who proceeded to completely mess it up.

  9. I had my first sugar free chocolate bar a few days ago, as my sister living in Colorado sent me a gift package. It was the single most bitter, awful piece of chocolate imaginable. I’m sure the thing was expensive too, judging by the wrapper. Judging purely by taste, .5/10

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