Spotify announced that it has acquired Betty Labs, a company that specializes in audio forums; This will provide it with a vehicle for growth in this booming sector, thanks to the recent strong popularity of the Clubhouse platform.
In the sludge of podcasts, live audio broadcasts of programs and online chats (Live Audio) have achieved great popularity about a year ago, driven by the spread of the Clubhouse app in particular.
The app allows interactions not available through pre-registered podcasts.
Spotify announced – in a statement – that it will develop the “Locker Room” platform, to make it an open platform for “a wider base of content creators and followers.”
The platform will also open up to topics related to music, and more broadly to culture, as well as to content makers of various backgrounds.
Among the early investors in Betty Labs was GV, the financial arm of Alphabet, Google’s parent group.
At the end of last February, Spotify confirmed its ambition in the field of non-musical audio, and spent hundreds of millions of dollars to create a wide range of podcasts, with advanced technology, programs and exclusive products.
Several media outlets reported that Facebook is currently working on a similar offer to what the Clubhouse offers, and investor Mark Cuban is preparing his own version called “Fireside”.