Pre-sales of the 2022 FIFA World Cup Qatar hospitality program have reached a record $ 90 million in less than 24 hours, according to MATCH Hospitality, the exclusive rights holder around the world to the FIFA hospitality program. .
The pre-sales phase, which was supervised by Match Hospitality, was restricted to FIFA partners and selected groups.
Journalist David Harding tweeted on his official Twitter account that some “packages” had all been sold. The international editor of the newspaper “The Independent” and the former director of the AFP office in Qatar said that the “amazing package”, which includes watching 10 matches, including the final, private wings and many other services, has run out.
Match Hospitality also announced the appointment of 27 internationally renowned sales agents in 39 countries to sell Qatar 2022 hospitality program packages around the world, as part of an international tender that the company had launched to select agents specializing in travel and sports hospitality.
The appointed agents pledged that their total sales would exceed 260 million dollars, thus setting FIFA another record at the level of targeted sales of hospitality packages in the pre-sale stage, which far exceeds the pledges of Match Hospitality agents during the same stage during the two editions of the World Cup in Russia 2018 and Brazil 2014.
Commenting on this, Mr. Jaime Berum, CEO of the company said, “The follow-up to the World Cup is better than ever … We saw an eye-catching global response in the pre-sale stage, and witnessed the interaction of prominent sales agents with the utmost enthusiasm and professionalism with the invitation to submit in our bid for the program Hospitality despite the unprecedented challenges posed by the Corona pandemic in recent months, which made us increasingly confident in the presence of enthusiasm and great interest in the official hospitality program for the Qatar 2022 World Cup.
For his part, Nasser Al-Khater, CEO of the World Cup Qatar, said, “The announcement of international hospitality packages for the tournament is an important step on our way towards hosting an exceptional version of the World Cup in less than two years.”
“Welcoming guests from different parts of the world and making them feel as if they are at their home is an integral part of the Arab customs and the region’s culture,” he added.
Hospitality packages for the World Cup in Qatar will be launched around the world, starting today, and will be available to customers according to the first-come-first-served booking system.
The tournament’s hospitality program offers packages that include official tickets and a wide range of field services within the stadiums, including luxury food and drinks, distinctive parking, entertainment facilities, and other additional services such as accommodation and flight.